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For many years, email was known as the only marketing tool on the Internet. But now, there are so many new tools which have been added to digital marketing. It is still impossible to ignore email and ignore its value. Currently, there are more than 3.7 billion email users in the world, and this ensures that you can drive a large number of users to your product by sending the right promotional email.
The request that you send to the users by email is divided in the following two categories:
1- Introduction of new products, festivals and seasonal discounts, news of your collection, educational video and even introduction of the latest blog content.
2- The exclusive content of each user, which is selected according to his behavior in the past with the site and the history of his previous purchases, such as sending a discount code for a birthday or a special discount to repeat purchases.
Social media marketing
81% of Iranians are active in social networks such as Telegram, Instagram, Facebook, Twitter, LinkedIn and WhatsApp and use them every day. When you want to start your work on social networks to get customers, the first step is to know your users are on which of these networks, and you don’t need to be everywhere when you do not have any clear reason. For example, if you have a special organizational product for sale, it is better to have a strong presence on LinkedIn, and if you have a general product such as clothes, it is better to be active on Instagram.
For optimal use of social networks in digital marketing, it is essential to observe the following points:
Be active in 2 to 3 social networks related to your business,
Interact with the users and answer their questions,
Publish the content that you created in a relevant manner,
Create periodic promotions,
Ask followers to like and repost your content,
Participate in discussions and do not leave comments unanswered,
Get new customers and introduce yourself by using promotional packages,
Work with pages and influencers who have a favorable track record and a high engagement rate.
Clickable ads and Google Ads
Search engines, especially Google, are the first space on which, a user goes to find the answer of a question in their mind, and at that time, visiting your ad is really great for your business. Advertisements on Google are known as AdWords or Google Ads and it can be said that, it is the best type of clickable advertising, and you can create different types of advertising campaigns with different uses. Except Google, you can create a campaign in the form of a banner or similar campaign in social networks such as Instagram and Facebook, and also Iranian advertising platforms, and use it to attract users to the site.
The general form of paid advertising on the Internet can be in the following ways:
Clickable ads on Google
Banner ads on Google
Application installation ads on Google
Advertisement related to products of stores on Google
Banner advertising on Iranian and foreign platforms
Identical advertisement of Iranian and foreign platforms
Video advertisement on Iranian and foreign platforms
Push notification advertisement of Iranian and foreign platforms
Retarget advertising on Google and Iranian and foreign platforms
The importance of periodic measurement of digital marketing results in Iran
Now, that we are familiar with the tools of digital marketing, and you have started marketing on the Internet by choosing the best tool, you should know how you have performed over time and whether you are on the correct way or not. Fortunately, in digital marketing, everything can be measured, evaluated and optimized to get better results. By using free analysis tools such as Google Analytics, which is an international tool, you can see how the most traffic can inter to your site, and by defining a goal, you can find out what conversion rate users can make for your website.
What is the main role of a digital marketer in internet marketing?
A person who works as a digital marketer in any digital marketing agency in Iran like Darkob, should be fully familiar with its tools, and be able to offer the best package to the customers based on their needs and budget.
Getting to know the way of customer on the Internet
A user who buys on the Internet goes through three stages of awareness, decision and purchase All of these stages make a special process which is called the Customer Journey. A digital marketer must be familiar with this path and the site optimization method to get the best results from this path.
The first stage – awareness
At this stage, users are looking for a general answer to the questions in their mind, and still do not have any idea about them. in fact, these questions are related to products or services. For example, a user is looking to gain weight, but does not know the right method for it. Search term: fast obesity methods or one month obesity at home.
The second stage – decision
At this stage, the mental space of the users are formed, and they know what they want. Search term: herbal fattening pill.
The third step – purchase
At this stage, users have chosen their products, and are looking for a store that is reliable to buy those products. The search phrase: herbal obesity pills Dr.
It is clear, as users are going on, their searching keywords are changing to the longer and more specialized ones. The content of your site should be arranged in such a way that it accompanies the user on this path and finally turns him into a customer of your product.